Market Research Methods

The home of the U.S. Government’s open data
Here you will find data, tools, and resources to conduct research, develop web and mobile applications, design data visualizations, and more.

QuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more.

Learn about America's communities through our data profiles. They cover 100,000+ different geographies: states, counties, places, tribal areas, zip codes, and congressional districts. For each, we cover topics like education, employment, health, and housing just to name a few.

The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States. The CE program provides these data in tables, LABSTAT database, news releases, reports, and public use microdata files.

Few economic data are as closely watched as measures of employment. The BLS programs listed here provide national totals of the number of employed people and also provide statistics on subjects such as occupational employment and wages, labor demand and turnover, and the dynamic state of the labor market.

The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.

Market research helps you find customers for your business. Competitive analysis helps you make your business unique. Combine them to find a competitive advantage for your small business. - SBA

Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. We conduct public opinion polling, demographic research, content analysis and other data-driven social science research. We do not take policy positions.

From trawling the mighty US Census, to calculating percent change in an instant, there’s a whole lot of research tools out there to help you do your job as a market researcher. When you’re conducting market research, the obvious tool you need is a world-class research platform. But let’s look at some other tools to help you create the best possible experience for your customers and employees.

Tools and websites to help you in conducting market research that will help launch your product.

How can you make a key business decision that is going to disrupt the market, if you don’t know how your consumers are going to respond? Get the insight you need to take action.

You may have a great idea for a product or service, but before you go any further, first make sure there's a market for it. - Entrepreneur Staff

Learn how to conduct your own market research with survey design, sampling, and analysis best practices from our survey experts. - Survey Monkey

Discover the different types of market research, how to conduct your own market research, and use a free template to help you along the way. - Hubspot

Full directory of local chamber of commerce. Find the local chamber of commerce near you and near your business.